PROJECT 37 – SUMMER 2025

A new era. A bold direction.

Project 37 is more than a drop—it’s a statement. Born from the spirit of elevation, this rollout marks the next chapter of Beau Idéal: a vision sharpened, a purpose redefined. Every piece in this collection is crafted with intention, symbolizing growth, balance, resilience, and the journey from idea to impact.

The “37” isn’t just a number—it’s a code. A mindset. A reminder to transcend limits and stay true to the mission, no matter the noise.

This summer, we show the world what it means to move with purpose.

Stay locked. Project 37 lands soon.