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SPRING 2025

THE SHIFT STARTS HERE

Project 37 is more than a story, it’s a statement. Born from the spirit of elevation, this era marks the next chapter of Beau Idéal. A vision sharpened, a purpose redefined, a code whispered between those who know. Every piece in this collection is crafted with intention, symbolizing growth, balance, resilience, and the journey from idea to impact. Crafted for those who understand that elevation isn’t loud, it’s inevitable.

The “37” isn’t just a number, it’s a code. A mindset. A refusal to follow normailty. A commitment to build our own lane, regardless of the rules.

This spring, we show the world what it means to move with purpose.

You’ll feel it before you see it.

Project 37 is on the way.