PROJECT 37

PROJECT 37 – A Collection by Beau Idéal


PROJECT 37 is a luxurious, timeless drop rooted in purpose. Designed for those chasing meaning, not just moments, every piece blends streetwear edge with elevated simplicity.


The number 37 stands for balance and alignment — a reminder to move with intention and build with vision. From the details to the message, this collection is for the ones who dream big and move different.


Support the dream, not the machine.